Controlling Road Rage with Spectacular Packaging

roadrage-logoWe have all encountered road rage over the years; it’s how you deal with it that is hard for most people. Thanks to a referral and a phone call, I was able to deal directly with a little Road Rage myself!

Road Rage Fuel Booster is adrenaline for your engine. What is exciting about this new company is the passion of owner, Charles Smith! He is a high-energy guy that knows what he wants and is not afraid to go for it.

Road RagePatricia from Road Rage reached out to Wunderlich with the opportunity to create shippers and counter displays for this new company. After going back and forth with various samples and styles, we were able to create a full-coverage printed auto bottom shipper for their diesel bottles as well as a slanted counter display and multiple other projects. Charles now relies on Wunderlich to be his one-stop shop for all his corrugated and signage needs.

One of Road Rage’s tag lines is “HELL YES!”

A few weekends ago, my wife and I were invited to attend the National Hot Rod Association (NHRA) races at Gateway National Race Track. Road Rage has partnered with the Hennen Motorsports NHRA Top Fuel Dragster Team. This was our first experience attending any kind of event like this. All I can say is WOW! What an impressive display of power and technology. I see why Charles is as passionate as he is.

One of Road Rage’s tag lines is “HELL YES!”

Now anytime Charles calls and asks if Wunderlich can help him out I always say “HELL YES!”

About the author: Glen Shields is a member of the Wunderlich Client Relations Team. He uses his vast experience in the packaging industry to connect customers with innovative ideas and solutions to move their business forward.



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